First Play Soft Toys

Eye-catching colors and hand-embroidered details adorn this adorable set of three plush blocks. These multi-textured blocks jingle and store neatly in a sturdy phthalate-free carrying case. You’re never too young to be exposed to letters and familiar objects, especially when they’re so beautifully presented!

Each of the four different shaped birds that live in this house rattles, jingles, squeaks or crinkles, and can be sorted by shape or color! Every side of this peek-a-boo birdhouse features a window that is home to one of these velvety birds. With a bright yellow roof, brilliantly colored walls and a handle, this house is made of high quality soft fabric for fun at home or on the go.

This adorable set includes a soft spider, butterfly, ladybug and grasshopper to remove and replace in a bright green jug constructed of high quality fabrics and phthalate-free plastic. This durable bug collection will provide hours of creepy-crawly fun!

Swe-e-et! This jar of treats includes a gingerbread man, a lollypop and two colorfully wrapped candies. Remove and replace these sugar-free goodies to develop fine motor skills while at play. Constructed of high quality fabrics and phthalate-free plastic, this soft and durable set will provide hours of no-cal fun!

Four silly sea creatures, a fish, a sea horse, an octopus and a sea star live together in style in a mesh-bottomed fishbowl. Constructed of high quality fabrics and phthalate-free plastic, this soft and durable set will provide hours of fishy fun!

Flower arranging has never been so much fun! Remove and replace the three colorful blooms and wormy companion that come in a zip-top flowerpot. Constructed of high quality fabrics and phthalate-free plastic, this soft and durable set will provide hours of gardening fun!

Whether happy or “crabby”, this double-sided soft toy expresses the appropriate mood! This easy-grasp toy with colorful, textured teething rings is an adorable first friend. The rings can hook onto a stroller or other toys for safekeeping. Constructed of high quality fabrics and phthalate-free plastic for durable play.

Monkey around with this silly simian at home or on the go. This easy-grasp toy with colorful, textured teething rings is an adorable first friend. The rings can hook onto a stroller or other toys for safekeeping. Constructed of high quality fabrics and phthalate-free plastic for durable play.

Soft plush mailbox full of happy greetings for your baby. Peek inside through the see-through back panel, raise the flag and open the door to remove your mail. Find envelopes for many special occasions with removable stamps and other treats. Put them in, take them out, it’s always good news. Constructed of high quality fabrics and phthalate-free plastic for durable play.

Here’s everything needed for a picnic (except the ants!). Remove and replace the four colorful picnic treats from a flip-top picnic basket. This soft play set features a wedge of watermelon, a bottled fruit drink, a take-apart sandwich and an ice cream cone. Constructed of high quality fabrics and phthalate-free plastic, this durable set will provide hours of pretend picnic fun!

A spectrum of colors adorns this soft and safe stacking toy. This set includes five multi-textured pieces, each of which rattle, jingle, squeak or crinkle, plus a color-coded stacking post. All the pieces are constructed of high quality velour and corduroy for durability.

Everything necessary for the little girl on the go! This soft play set includes a cell phone that chimes, a key ring with keys, a change purse with coins, and a compact with a child-safe mirror. Everything is easily removed and replaced into a charming purse with a purple handle. Constructed of high quality fabrics and phthalate-free plastic, this durable set will provide hours of pretend fun!

This toddler sized sports bag, comes packed with a plush soccer ball, baseball, football and basketball. Each of the four balls rattle, jingle or crinkle. Constructed of high quality fabrics and phthalate-free plastic, all the balls are easily removed and replaced. This durable set will provide hours of good sport!

Experience the classic story of “The Three Little Pigs” again and again. This storytelling set includes three soft fabric nesting houses with self-stick fabric closures, a “fall-through” chimney, three squeaking pigs, a wolf and a story sheet! Color coordinate the pigs and houses for added, matching fun! Easy-grasp play figures wipe clean.

Even the littlest builder needs the proper tools! Here is a handy plush toolbox with a “ruler” handle. This 9-piece set includes a hammer, screwdriver, saw, nails, screws and blocks, AND a drill that vibrates. Constructed of high quality fabrics and pthalate-free plastic, this durable set will provide hours of spilling, filling and building fun.

Colorful and compact, this kid-friendly wallet has everything needed for daily purchases. The set includes four plastic coins, four vinyl dollar bills, four plastic membership cards and an I.D card to personalize. Constructed of high quality fabrics and phthalate-free plastic for durable play.